We Are, What We Do!

LA Bikini is a sugaring hair removal specialist. All we do is sugaring… We are Experts. We provide a specially crafted client engaging experience to deliver focused brilliance. ,We continuously seek to create an easy, comfortable way to feel clean, fresh and smooth. We do one thing and we want to do it brilliantly. We are confident in what we do so you can feel confident in the results.

Our Story

About L.A. Bikini Sugaring Hair Removal Franchise

Clay Haley


Clay Haley was introduced to sugaring by a friend in Birmingham, Alabama in 2011. He was looking to revive a struggling waxing and tanning salon and had determined that customer experience was one key factor in the success of the business.

After investigating further and learning that sugaring is a safe, gentle, and effective way to remove unwanted hair that’s been around for thousands of years, Clay incorporated sugaring into the business.

The results astounded both the customers and Clay alike. Sugaring was a more thorough, less painful experience for the customers with a superior product that inflicted less trauma to the skin.

The success of sugaring for the waxing and tanning salon was unmistakable. Since then, Clay has been refining the sugaring business model to incorporate his vision for a thriving, growing hair removal franchise

Our Mission

Provide the most comfortable sugaring hair removal leaving beautifully smooth exfoliated skin inspiring female confidence and empowerment.

Our Purpose

Enabling clean, fresh confidence.

Our Values


We focus on one thing and that is sugaring. Our focus allows us to drive exceptional, industry-leading service through continued hair removal and skin exfoliating techniques.


We provide soothing support in how we engage our guests, franchisees, and each other. We are soothing and supportive in our techniques, training, communications.


We are focused and decisive on providing the best solutions to all problems even if the solutions may not be popular. We continuously push ourselves to grow while “doing the right thing.”


We balance pride and humility. We strive for sugaring brilliance but leverage a modest verbal and visual approach. We are very confident without being overly assertive or provocative.


We provide unselfish joy; the pleasure we derive from delighting in other’s well-being. We love our guests and seek to provide them the most comforting experience. We believe in “we” over “me.”